Writing a Headline: 7 Proven Headline Formulas That Sell

Headline formulas can’t be that complicated, right? Writing a headline seems pretty simple — everyone is doing it! All you have to do is just give your piece a title that tells what the story is about and you’re done.

However, if you want a headline that is compelling to your target market and makes them take action, a bit more work is involved.

The very first step in writing a headline is to uncover every possible benefit of the subject of your content — your product, your service, your program, your article, your book, your special report.

This is good preliminary work for all headline formulas. The reason is clear: the benefits are your best sales tool. Without taking the time to create a list of benefits, writing a compelling, action-oriented headline will be more difficult.

Once you have created your list of benefits, then determine your headline formulas strategy.

Here are 7 proven headline formulas that sell:

Highlight the ultimate benefit: Determine the most attractive benefit your product offers. What unique advantage does your product give customers? If you’re uncertain, talk to…