Headline formulas can’t be that complicated, right? Writing a headline seems pretty simple — everyone is doing it! All you have to do is just give your piece a title that tells what the story is about and you’re done.

However, if you want a headline that is compelling to your target market and makes them take action, a bit more work is involved.

The very first step in writing a headline is to uncover every possible benefit of the subject of your content — your product, your service, your program, your article, your book, your special report.

This is…

For the last year, I’ve been seriously rethinking my online business model blueprint. As I have reviewed what works and doesn’t work as an online business, as well as what I want (and don’t want) to do,

I’m focusing much more on continuity programs that are of the “fix it and forget it” variety. By that I mean I want to create more recurring income streams…

where I set up a service once and it essentially runs itself through automation, without a great deal more work from me. …

In 2020, we as business owners are in uncharted waters in terms of how to stay connected to your clients during COVID-19 pandemic. Few of us have ever had to deal with widespread closings of cities, canceling of events and gatherings, and shuttering of business like we are seeing today. I fervently hope that this is a short-term issue. For those of us who sell services and non-essential products, the atmosphere of fear makes is difficult to overcome to make new sales to customers.

Fortunately, the technology we have today has made it easier than ever to stay in touch…

BizSmartMedia.com

Once you have created an information product or a service to sell, now you have your next big job, which is creating your sales letter template. After putting together your product or service, the most challenging piece of product/service creation is the creation of the sales letter that you use as a landing page where you talk about and sell your product or service.

Creating an effective sales letter is really all about following a formula. If you look at enough sales letters, you realize that most of them follow the same template. …

If you have a podcast interview under your belt, you already have the content for a short book that you can use as a lead magnet for your business, since it’s pretty simple to turn your podcast interview into a book.

The best type of interview for a 50-page book will be one that is 45–60 minutes in length, without the intro and outro portions of the interview.

You can use a shorter interview, but typically you’ll need a minimum of 3000 words for a digital edition of your book, and most printers will mandate at least 25 pages for…

Well, I survived major hurricane #6 since 2005, Hurricane Laura. And, I have to admit, I’m completed knackered, as they would say in the UK.

If you haven’t been following my journey on Facebook, Eric and I made a last-minute decision to evacuate Wednesday, August 26. From Tuesday night to Wednesday night, Laura strengthened from a Category 3 storm to a strong Category 4, and predictions were that she would become a Category 5. A Category 5 hurricane, for those of you not in the know, is the most dangerous level a hurricane can reach, with winds in excess of…

BizSmartMedia.com

Live events and live stream events are the newest way to increase the buzz for your business and get you and your business in the spotlight. The primary goals of live events are to grow your business and to get more email list subscribers. Just like giving away a free ebook, checklist, or white paper can increase your list, so can live events.

But often, live events attract a lot more people a lot faster than promoting a free PDF file.

However, your “live” event doesn’t have to be an in-person event. It can be a live stream event, instead…

As a part of my referral marketing strategy, I routinely make referrals to other products and business service providers that I know or use regularly. In 99% of the cases, I’ve actually used the product or service myself or have a good relationship with the person who is providing it. In rare cases, I will recommend something on the strength of the recommendation from a trusted colleague. And, of course, I love to receive referrals from happy clients.

However, referrals don’t always go as you like, even though you may love the product or service you are recommending, or have…

The best way to keep your business going long-term and to experience more success is to continue to grow and expand using some proven business growth hacks. If you’re not growing and expanding, you’re stagnating. There are many ways in which you can experience continuous growth and expansion in your business and your life.

Try out one or more of the business growth hacks and see what results you experience in your business:

1. Start a Joint Venture Partnership. Get out of your comfort zone and work on a project with someone you might normally see as a competitor. If…

Wanting to increase your visibility online is the goal of most business owners. After all, without visibility, you have no traffic and thus no business. And, the more attention to get to your business, the higher your income. However, when you start to research how to increase your online visibility, you discover so many options, yet have so little time for research and implementation. Where does an online entrepreneur turn first to get the visibility (and traffic) you seek to help you promote your online venture?

New tricks and gimmicks come out every day, but unfortunately, most of them are…

Donna Gunter

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