13-Step Foolproof Sales Letter Template
Once you have created an information product or a service to sell, now you have your next big job, which is creating your sales letter template. After putting together your product or service, the most challenging piece of product/service creation is the creation of the sales letter that you use as a landing page where you talk about and sell your product or service.
Creating an effective sales letter is really all about following a formula. If you look at enough sales letters, you realize that most of them follow the same template. Many times this type of sales letter template is referred to as a long-form sales letter.
While there aren’t necessarily any hard-and-fast rules, here are 13 steps to help you create the perfect sales letter template for your product or service:
- Headlines. First create an intro headline, which appears in a smaller font just before your primary headline, and gets your reader warmed up for the headline to follow. Then comes your primary headline, which is a large font in a different font color that must grab your reader’s attention.
The best way to get your reader’s attention in your…
